End of Vanity Metrics
Number of likes on Instagram or raw website traffic are fine for the ego, but they don't pay the bills. In 2025, successful e-shops focus on hard data that directly impacts cashflow.
1. Customer Lifetime Value (CLV)
Acquiring a new customer is expensive. Keeping an existing one is cheap. If you don't know your CLV, you don't know how much you can afford to pay for acquisition (CAC).
2. Average Order Value (AOV)
The easiest path to revenue growth? Get people to buy more. Cross-sell and up-sell strategies (e.g., in the cart) are often underestimated gold mines.
3. Cart Abandonment Rate
On average, 70% of people abandon the cart. If you reduce this number to 60%, your revenue can grow by tens of percent. Optimizing the checkout process is absolutely essential.
"It's not about bringing more people. It's about getting the most out of those who have already come."
Conclusion
A data-driven approach is not a buzzword. It is a necessity. If you don't measure, you don't manage.
