How AI is Changing the Rules of Digital Design
AI & Design
28. 10. 2024
4 min read

How AI is Changing the Rules of Digital Design

Artificial intelligence is not a threat, but a tool. How do I use it for faster prototyping and better results?

AI as a Partner, Not a Replacement

Many designers fear AI will replace them. I see it differently. AI is like an "exoskeleton" for your creativity. It allows you to run faster and lift heavier weights, but you must set the direction.

Fast Prototyping

Tools like Midjourney or text-to-design plugins in Figma allow us to generate dozens of visual directions in minutes. Instead of spending hours on "lorem ipsum" wireframes, we can show the client moodboards that look like the final product.

Content Personalization

With AI, we can create websites that dynamically adapt to the user. Not just text, but visually too. Generative UI is the future we are heading towards.

"Creativity is not about who masters Photoshop better. It is about the idea and vision. AI removes these barriers."

What Does This Mean for Business?

Faster time-to-market and cheaper iterations. We can test ideas faster than ever before, and that is a key advantage in today's digital economy.

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    How AI is Changing the Rules of Digital Design | Matyáš Herman